Guest Lecture Details
Session on Digital Marketing by CIIYi
GNA University in association with CII-Yi organized session on ‘Digital Marketing Demystified’
GNA University in association with CII-Yi Ludhiana chapter organized a session on ‘Digital Marketing Mystified’ for MBA students at its campus. Mr Vipul Trehan Sr Marketing Manager -The Gilead Group Llc USA conducted the session in which he explained the basic concepts of digital marketing and how this concept can uplift the job prospects of the student through using the full potential of social networking websites. He also emphasized on how small businesses can take benefit from new marketing options, how they work, and typical results. Mr Amit Juneja, Chair Yi Ludhiana Chapter & Chairman Vidhata Group and Ms Anchal Goyal Yi Co- Chair Chief Marketing officer, King Industries Ludhiana gave the orientation for Young Indians association & YUVA chaupal in which students can become the members to expand the horizons of their networking with the corporate world and contribute towards society by taking part in Swachh Bharat Abhiyaan, Project Komal etc. MBA Students were enthusiastic to meet these corporate bigwigs who were sharing their experiences with open heart. Mr Abhijit Singh, Project Leader- Strategic Initiatives SPS Hospitals Ludhiana and Mr Gautam Sikri Director Ramsons Cycles Ludhiana explained the students that YUVA chaupal is will give them a platform to interact with the industry in many ways. Dr S K Singla Director GNA-IMT thanked all the dignitaries for their valuable contributions and enlightening the student’s career path.
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