Guest Lecture Details
Seminar on “Digital Marketing”
Faculty of Business Studies arranged a seminar for the Students of BBA and B.Sc-Digital Marketing (3rd Semester) , BBA and B.Com (5th Semester) on “Digital Marketing: Introduction and Scope” by Mr. Sahil Aggarwal, Bussiness Development Manager at Eureka Electrosoft Solutions Pvt. Ltd. Jalandhar.
Mr. Sahil discussed about how the digital marketing is playing a major role in the marketing of the products and services through the various platforms of the digital medium and is something that all big corporations of the world have resorted to.
He also discussed about the various parameters to be considered carefully for successful digital marketing campaign for any product or service and showed some videos and websites which shows the impact of digital marketing in our daily activities. This seminar was very knowledgeable and interesting.
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