Guest Lecture Details
Session on Creating Digital Awareness
Center for Digital Marketing and Social Networks organised a seminar for students of GNA University for creating awareness about Digital Marketing. Through the seminar, students were made aware about the need of the hour i.e. getting digital in the globalized World. The discussion was based on digital marketing and its scope; differences between digital and traditional marketing; well depicting the benefits of going digital. The session had a roleplay on cyber crime which showed the consequence of doing cyber crimes; telling the punishments under the IT Act – Sec -72A, Sec- 43A and Sec- 66A. Second part of the session concerntrated on digital/cashless transactions that is enabling India going digital. Apps like Paytm, freecharge and BHIM were discussed.
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