image
Apply Now

MBA in Digital Marketing

In today's rapidly evolving business environment, mastering digital marketing strategies is essential for success. As businesses increasingly rely on digital platforms to reach their audiences, there has never been a better time to pursue a Master of Business Administration (MBA) in Digital Marketing. Powered by UpGrad at GNA University, this comprehensive MBA program is designed to equip students with the knowledge, skills, and hands-on experience necessary to become industry leaders in digital marketing. ...

Apply Now

Program Highlights

  • Opportunity for Paid Internships or OJT Upon Completion of GNA's Curriculum
  • Comprehensive Learning Led by Industry Experts
  • Hands-On Experience with Industry-Standard Tools
  • State-of-the-Art Facilities and Learning Environment
  • Career-Aligned Curriculum Focused on Industry Trends
  • Networking Opportunities with Industry Professionals

Career Pathways:

The demand for professionals with expertise in digital marketing is on the rise. With businesses of all sizes looking for talented individuals to execute and manage their online marketing strategies, the MBA in Digital Marketing at GNA University prepares you to succeed in a variety of roles, including:

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • PPC Expert
  • Content Strategist
  • E-commerce Manager

Key topics covered in the program include

S.no Topic Description
1 Search Engine Optimization (SEO) Master the techniques for optimizing websites and driving organic traffic.
2 Social Media Marketing Learn how to build effective social media strategies and grow brand awareness.
3 Content Marketing Develop skills to create compelling content that attracts, engages, and converts audiences.
4 Digital Advertising (PPC) Gain expertise in paid advertising strategies on platforms like Google Ads and Facebook.
5 Digital Analytics Understand how to measure the effectiveness of campaigns using tools like Google Analytics.
6 E-Commerce Strategy Learn how to implement effective strategies for online businesses.
7 Data-Driven Decision Making Leverage data to make informed marketing decisions and drive business growth.

What Will You Learn During the MBA in Digital Marketing Program?

Digital Marketing Fundamentals

You will be introduced to the essential concepts of digital marketing, including brand development, digital strategy, and customer behavior.

Search Engine Optimization (SEO)

Learn how to optimize websites for search engines to increase visibility, traffic, and rankings.

Social Media Marketing

Understand how to leverage social platforms like Facebook, Twitter, Instagram, and LinkedIn for brand growth, engagement, and conversion.

Content Marketing

Master the creation of engaging and relevant content, learn content distribution strategies, and measure content effectiveness.

Email Marketing

Learn how to design email campaigns that capture attention and nurture customer relationships.

Digital Advertising (PPC)

Gain expertise in running paid ads on platforms like Google Ads and Facebook Ads to drive traffic and sales.

Digital Analytics

Learn how to analyze and interpret digital marketing data to improve campaign performance and ROI.

FAQs - MBA in Digital Marketing at GNA University

The MBA in Digital Marketing at GNA University, powered by UpGrad, is a two-year, full-time program. It provides in-depth knowledge and hands-on experience in digital marketing, preparing students for leadership roles.

  • A bachelor's degree (or equivalent) in any discipline from a recognized university.
  • A minimum of 50% marks in your undergraduate studies (relaxation of up to 5% for SC/ST candidates).
  • Work experience (preferred but not mandatory) in digital marketing or related fields can be beneficial.

Yes! The program emphasizes hands-on learning, including live projects, digital campaigns, and case studies. You will also gain proficiency in using industry-standard tools such as Google Ads, Google Analytics, SEMrush, and Hootsuite.

Some of the roles include:
  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Manager
  • PPC Expert
  • Content Strategist
  • E-commerce Manager
  • Digital Analytics Specialist

UpGrad ensures a world-class curriculum aligned with the latest industry trends. Students benefit from mentorship, live projects, and UpGrad’s global network of professionals, bridging the gap between theory and practical application.

Key skills include:
  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Paid Media Advertising (PPC)
  • Data Analytics and Conversion Optimization
  • Email Marketing
  • E-commerce Strategy
  • Digital Strategy and Campaign Management

GNA University provides:
  • Modern labs and access to digital marketing tools.
  • Career counseling, placement support, and networking opportunities.
  • Mentorship from experienced faculty and industry experts.
  • Access to UpGrad’s network, webinars, and real-time project work.

About Us

GNA University – Developing your potential is integral part of our curriculum fostering the paradigms of multiple intelligence, the top private University in north India.