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Bachelor of Business Administration(BBA)

This program is committed to developing these qualities in its students.

Bachelor of Business Administration(BBA)

Bachelor of Business Administration(BBA)

The program of Bachelors in Business Administration is committed to the infusion of leadership skills among students so as to transform them into budding leaders and entrepreneurs in the times to come. It views business education through a broader lens in India as well as prepares students for the corporate world. It fosters students both with practical knowledge and skills that will help them to level up and set the highest possible standards at their workplace.

The Bachelor of Business Administration program at GNA Business School is a first-class business and management degree, where a student equips himself with conducive knowledge of the core arenas of a company.

The student would study a wide range of subjects which would cater to the development of their managerial skills to prepare them for successful future in the business. The program aims to develop a solid understanding of Business and Management, along with the building of the key intellectual and vocational skills that will enable students to succeed in any business environment.

During the three years of the program, students take-up live projects related to: Marketing; Human Resources; Finance, with a view to give them a hold on theoretical aspects of different concepts of Business Administration.

Through this program students learn how to analyse business environments, devise business plans and produce effective solutions to the real problems of real world in business. Students get hands on training in different practical subjects. These include:

  • Business Simulation Lab
  • Tally & Accounting
  • Statistical Lab
  • Leadership Lab

At GNA University our students work on
  • Generation of Business Ideas
  • Business Plans
  • Digital Marketing Projects
  • Live Projects

The Degree of Bachelors in Business Administration will also focus on extra development of students through various activities which will raise their level of confidence. These include:

  • Panel Discussions
  • Group Discussions
  • Guest Lectures
  • Practical Sessions on Accounting and Research
  • Management Festivals
  • Entrepreneurial Activities
  • Weekly Business Quiz

Program Highlights

  • BBA graduates can apply to different vacancies in the management divisions of public and private-sector organizations.
  • Graduates will develop analytical ability, critical thinking and communication skills which will help them in setting up a start-up.
  • BBA Graduate will leverage their theoretical knowledge to solve real world business problems.

Semester Wise Subjects

Semester 1

Course Code Course Name Contact hours Total Credits
BBA101 Fundamentals of Management and OB 5 1 0 6
BBA102 Statistics for Business Decisions 5 1 0 6
BBA103 Business Accounting 5 1 0 6

Semester 2

Course Code Course Name Contact hours Total Credits
BBA201 Production and Operations Management 5 1 0 6
BBA202 Managerial Economics 5 1 0 6
BBA203 Ethics and Corporate Social Responsibility 5 1 0 6

Semester 3

Course Code Course Name Contact hours Total Credits
BBA301 Business Environment 5 1 0 6
BBA302 Principles of Marketing 5 1 0 6
BBA303 Legal Aspects of Business 5 1 0 6
BBA304 Entrepreneurship Development and Start-ups 5 1 0 6
BBA321 IT Tools for Business 0 0 4 2

Semester 4

Course Code Course Name Contact hours Total Credits
BBA401 Business Research 5 1 0 6
BBA402 Human Resource Management 5 1 0 6
BBA403 Financial Management 4 1 2 6
BBA404 Income Tax Law and Practice 5 1 0 6
BBA411 Financial Software Package 0 0 0 2

Semester 5

Course Code Course Name Contact hours Total Credits
BBA501 Indirect Tax Law 5 1 0 6
BBA502 Management Accounting 5 1 0 6

Semester 6

Course Code Course Name Contact hours Total Credits
BBA601 Business Policy and Strategy 5 1 0 6
BBA602 Financial Institution and Markets 5 1 0 6

Discipline Specific Elective (Credits 06 each) for Semester V & VI :

(Choose any four courses from any of the Four Groups)

DSE I Finance
DSE II Marketing
DSE III Human Resource
DSE IV Management of Global Business

DSE I (Finance) Courses:

Sr. No. Course Title
1 International Finance
2 Investment Banking & financial Services
3 Investment Analysis & Portfolio Management
4 Business Analysis & Valuation
5 Financial Modelling & Derivatives
6 Strategic Corporate Finance
7 Project Management Appraisal and Analysis

DSE II (Marketing) Courses:

Sr. No. Course Title
1 Consumer Behaviour
2 Personal Selling & Sales force Management
3 Advertising & Brand Management
4 Retail Management
5 Distribution & Supply Chain Management
6 Marketing of Services
7 International Marketing

DSE III (Human Resource) Courses:

Sr. No. Course Title
1 HRD: Systems & Strategies
2 Training & Development
3 Industrial Relation and Labour Law
4 Performance & Compensation Management
5 Counselling & Negotiation Skills for Managers
6 Cross Cultural HRM
7 Talent & Knowledge Management

DSE IV (Management of Global Business) Courses:

Sr. No. Course Title
1 International Trade Policy & Strategy
2 Global Business Environment
3 Transnational & Cross Culture Marketing
4 International Distribution & Supply Chain Management
5 International Accounting & Reporting System
6 Multinational Business Finance
7 International Joint Venture, Merger &Acquisition

Eligibility :

12th class in any stream with 50% marks for General Category and 45% marks SC/ST

Duration :

3 years

Career Opportunities :

The curriculum for BBA has been designed in such a way that it contributes in holistic development of students and provides an eclectic blend of academic choices so that a student is able to choose a bright and a lucrative career in any of the managerial arenas such as Marketing, Human Resources and Finance.

The students get a deep insight of diverse aspects of business starting from the launching of a business to managing a business efficiently. The degree will help students to clinch a job in the field of Retail, Marketing, Banking, Nonbanking financial corporation, Hotels, BPO, KPO, Public relations, Advertising, Human Resource, MNC’s.

Career Pathway:
  • Business Consultant
  • Information Technology- Backend processes
  • Marketing Manager
  • Entrepreneur
  • Human Resources Manager
  • Information Systems Manager
  • Business Administration Researcher
  • Research and Development Manager
  • Finance Manager


Prospective Government & Private Sector Companies where Graduate can work after completion of BBA

All these government jobs require BBA’s for Financial, marketing and HR posts.
  • All Government Sector Banks
  • Civil services
  • Defence services
  • ISRO (Indian Space Research Organization)
  • DRDO (Defense Research and Development Organization)
  • BHEL (Bharat Heavy Electrical Limited)
  • ONGC (Oil and Natural Gas Corporation)
  • NTPC (National Thermal Power Corporation Limited)
  • MTNL (Mahanagar Telephone Nigam Limited)
  • SAIL (Steel Authority of India Limited)
  • GAIL (Gas Authority of India Limited)

Private Sector Jobs for BBA graduate:
  • All Private sector Banks
  • Non-Banking Financial corporation
  • BPO’s
  • KPO’s
  • Hotel Industry
  • Real Estate Sectors
  • Information Technology sector
  • Education Industry
  • Multi-National Companies
  • Advertising agencies
  • Media houses
  • Insurance
  • Consultancy
  • Research based organisations
  • Digital Marketing
  • Manufacturing

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