Bachelor of Business Administration(BBA)

This program is committed to developing these qualities in its students.

Bachelor of Business Administration(BBA)

This program is committed in developing leadership skills among students. It offers a new vision for business education in India as well as prepares students for the corporate world. It furnishes students both practical knowledge and skills that will help them to enhance and set the highest possible standards at the workplace. Through this program students learn how to analyse business environments, devise business plans and effective solutions to the real problems of real world in business. Students get hands in:

  • Business Simulation Lab
  • Statistical Lab
  • Leadership Lab

At GNA University our students work on
  • Generation of Business Ideas
  • Business Plans
  • Marketing Projects

Program Highlights

  • BBA graduates can apply to different vacancies in the management divisions of public and private-sector organizations.
  • Graduates will develop analytical ability, critical thinking and communication skills which will help them in setting up a start-up.
  • BBA Graduate will leverage their theoretical knowledge to solve real world business problems.

Semester Wise Subjects

Semester 1

Sr. No. Course Title
1 Fundamentals of Management & Organizational Behavior
2 Statistics for Business Decisions
3 Production and Operations Management
4 English Communication

Semester 2

Sr. No. Course Title
1 Business Accounting
2 Managerial Economics
3 India’s Diversity & Business
4 Business Communication
6 Environmental Science

Semester 3

Sr. No. Course Title
1 Macro Economics
2 Principles of Marketing
3 Management Accounting
4 Ethics and Corporate Social Responsibility
5 IT Tools in Business

Semester 4

Sr. No. Course Title
1 Business Research
2 Human Resource Management
3 Financial Management
4 Tax Planning
5 Financial Software Package

Semester 5

Sr. No. Course Title
1 Quantitative Techniques for Management
2 Legal Aspects of Business
3 Summer Internship Project Report
4 Statistical Software Package
5 Discipline Elective – I
6 Discipline Elective – II

Semester 6

Sr. No. Course Title
1 Business Policy & Strategy
2 Financial Institution & Markets
3 Discipline Elective – III
4 Discipline Elective - IV

Discipline Specific Elective (Credits 06 each) for Semester V & VI :

(Choose any four courses from any of the Four Groups)

DSE I Finance
DSE II Marketing
DSE III Human Resource
DSE IV Management of Global Business

DSE I (Finance) Courses:

Sr. No. Course Title
1 International Finance
2 Investment Banking & financial Services
3 Investment Analysis & Portfolio Management
4 Business Analysis & Valuation
5 Financial Modelling & Derivatives
6 Strategic Corporate Finance
7 Project Management Appraisal and Analysis

DSE II (Marketing) Courses:

Sr. No. Course Title
1 Consumer Behaviour
2 Personal Selling & Sales force Management
3 Advertising & Brand Management
4 Retail Management
5 Distribution & Supply Chain Management
6 Marketing of Services
7 International Marketing

DSE III (Human Resource) Courses:

Sr. No. Course Title
1 HRD: Systems & Strategies
2 Training & Development
3 Industrial Relation and Labour Law
4 Performance & Compensation Management
5 Counselling & Negotiation Skills for Managers
6 Cross Cultural HRM
7 Talent & Knowledge Management

DSE IV (Management of Global Business) Courses:

Sr. No. Course Title
1 International Trade Policy & Strategy
2 Global Business Environment
3 Transnational & Cross Culture Marketing
4 International Distribution & Supply Chain Management
5 International Accounting & Reporting System
6 Multinational Business Finance
7 International Joint Venture, Merger &Acquisition

Eligibility :

12th class in any stream with 50% marks for General Category and 45% marks SC/ST

Duration :

3 years

Career Opportunities :

The curriculum for BBA has been designed in such a way that it contributes in holistic development of students. The students get an overview of various aspects of aspects of business from launching a business to managing a business efficiently. The degree will help students to get a job in the field of Retail, Marketing, Banking, Nonbanking financial corporation, Hotels, BPO, KPO, Public relations, Advertising, Human Resource, MNC’s.

Career Pathway:
  • Business Consultant
  • Information Technology- Backend processes
  • Marketing Manager
  • Entrepreneur
  • Human Resources Manager
  • Information Systems Manager
  • Business Administration Researcher
  • Research and Development Manager
  • Finance Manager


Prospective Government & Private Sector Companies where Graduate can work after completion of BBA

All these government jobs require BBA’s for Financial, marketing and HR posts.
  • All Government Sector Banks
  • Civil services
  • Defence services
  • ISRO (Indian Space Research Organization)
  • DRDO (Defense Research and Development Organization)
  • BHEL (Bharat Heavy Electrical Limited)
  • ONGC (Oil and Natural Gas Corporation)
  • NTPC (National Thermal Power Corporation Limited)
  • MTNL (Mahanagar Telephone Nigam Limited)
  • SAIL (Steel Authority of India Limited)
  • GAIL (Gas Authority of India Limited)

Private Sector Jobs for BBA graduate:
  • All Private sector Banks
  • Non-Banking Financial corporation
  • BPO’s
  • KPO’s
  • Hotel Industry
  • Real Estate Sectors
  • Information Technology sector
  • Education Industry
  • Multi-National Companies
  • Advertising agencies
  • Media houses
  • Insurance
  • Consultancy
  • Research based organisations
  • Digital Marketing
  • Manufacturing

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