Mr. Manjit commenced with the brief introduction of digital marketing and the various terms used in the Online ads. Mr. Manjit said, "The main reason behind success of any business is its marketing, with advancement in technology and change in business trends, marketing too has diversified. The era of digital marketing has arrived  and is mostly prevelant everywhere". And then, the workshop proposed ways to setting up Blog, setting and creating reports from Google Analytics, setting up Google Adwords account and social media marketing on Facebook and Instagram. The workshop was very informative and students showed their interest in digital marketing.