The workshop was delivered by Ms. Ankita Vishwakarma, CEO, Marketing Geenie and Mr. Saatvik Ruddra, Business Head, Marketing Geenie.

The experts through real-time practice sessions enriched the learning of the students towards digital marketing by enhancing their knowledge related to SWOT Analysis, target group analysis, SEO, optimization of web sites, content management and social media marketing and advertising campaign.

The experts also discussed the various online promotion techniques for viral marketing, including meme marketing and quora marketing.